Bearly Dead.
Boston Harbor.
Three hours, three decks, one sold-out concert cruise — June 14. Built for Holistic Industries and the Garcia Hand Picked legacy.
A floating activation for the family that owns Garcia Hand Picked.
The Garcia family hand-picks the strains, the merch, the events, the charities. We're handing you a Sunday afternoon on Boston Harbor with a Grateful Dead tribute selling out the boat — a venue purpose-built for the brand you already own. This pitch is for the entire Holistic family.
The appeal: a menu of boats.
Bearly Dead on June 14 is the lead. From there it's a full season of harbor sailings — pick your stage, pick your crowd, build the relationship show by show.
A floating venue
Music City Queen — three decks, full bar, photo-perfect Boston skyline as the backdrop.
Ticket buyer email share
Post-event share of the verified ticket buyer list — first-party data into your CRM.
On-board content
Photo package included on every tier. Full video recap on the exclusive tier.
Drive the boat crowd straight to a Liberty location.
Every passenger leaves with a reason to walk into the closest Liberty store the next week — QR offer, exclusive Garcia Hand Picked drop, or a Bearly Dead × Liberty themed promo. We design the bridge from deck to dispensary.
The mechanic: Show your digital boarding pass at any Liberty location within 48 hours for a heavily discounted Garcia Hand Picked bundle.
unique emails from the Coastal × Seshn ticket buyer list
All tiers include a pre-show email and social campaign.
Pick your deck.
Every tier includes the pre-show email + social campaign and the Garcia Hand Picked watermark on official boat photos.
Deck Activation
1 table · middle deck · 3 passes
- 1 branded table on the middle deck (shared activation space)
- 3 sponsor passes
- Logo on digital marketing materials
- Garcia Hand Picked featured logo watermark on official boat photos
- Photo package from on-board content team
- Inclusion in pre-show email + social campaign
Mid-Deck Takeover
6 people · 2 of 3 mid-deck tables
- 2 of the 3 middle-deck tables
- 6 sponsor passes
- Logo on digital marketing materials
- Garcia Hand Picked featured logo watermark on official boat photos
- Photo package from on-board content team
- Inclusion in pre-show email + social campaign
Co-Presenter (Exclusive)
Name on ticket · both decks · 10 passes
- Name on the ticket as Co-Presenter of the cruise
- Branded table on BOTH decks
- 10 sponsor passes
- Logos on all digital marketing
- Full video recap package (high-tier)
- Band shout-out built into pre-show video marketing campaign
- Garcia Hand Picked featured logo watermark on official boat photos
- Inclusion in pre-show email + social campaign
Photo Package
Included on all tiers. Professional on-board photography of your activation, branded space, and crowd interaction. Garcia Hand Picked featured logo watermark on every shot.
Video Recap Package
Exclusive to the $3,500 Co-Presenter tier. Cinematic recap of the sail with your brand woven through, ready for paid social and retail.
One afternoon. One harbor. One floating brand moment.
Let's lock the deck. Reach out and we'll send the contract and creative kit within 24 hours.